How can electric car producers build momentum for their technology in Essay

How can electric car producers build momentum for their technology in China and stop the momentum of internal combustion engine manufacturers - Essay Example In other words, the electric vehicle (car or automobile) was abandoned much too early in lieu or in favor of the internal combustion engine because of many practical considerations. Many people today mistakenly think the electric car is a modern invention when in fact, it had existed almost two centuries ago and it is only now the electric car is having a revival of sorts due to environmental concerns, peak oil, and global warming due to carbon emissions. Most of the cars manufactured today are used in modern Western countries but China of late has also seen a strong demand for cars due to robust economic growth coupled with a big rich middle class that arose as a result of China’s rapid industrialization and transition to a free-market economy in the last few decades. The People’s Republic of China is now number one in terms of total vehicle production (including passenger cars, light commercial vehicles, buses, trucks, and coaches) surpassing the European Union, the United States of America, Japan, and even Germany. However, most of this production is internal combustion vehicles and the top producer is Toyota, followed by General Motors, Volkswagen, Hyundai, Ford, Nissan, and Honda. Electric car makers can grab the huge Chinese market if they are astute. Marketing – makers of electric vehicles can appeal to Chinese buyers by claiming how the electric car produces much less carbon emissions (pollution) compared to an internal combustion vehicle (gas engine) by highlighting the benefits of electric vehicles (EV) while addressing the concerns of potential buyers on the drawbacks of EVs which are now being tackled by improved technologies and at the same time point to the disadvantages of the continued use of gas-engine vehicles in a resource-scarce country like China. a. Pollution – even if EVs are charged using electricity produced from coal-powered plants, the resulting carbon emission is only about one-half of the pollution from internal

Product Report Essay Example | Topics and Well Written Essays - 500 words

Product Report - Essay Example Keeping this theory in mind, it is quite obvious that the product category of ‘ketchup’ is in the maturity stage. This is apparent due to the following reasons: i. The market has become saturated with many variants of the basic product. For example, tomato chilly ketchup, sweet and sour ketchup. ii. Market share growth is at the expense of some other competitor rather than actual growth in the market (this is quite clear from the fact that competitors try to motivate consumers to try their product and appear superior to other brands of ketchup rather than just sell the idea of having ketchup with one’s fries or burgers). iii. The product is constantly being modified by players in the industry to differentiate their product from those of competitors (Ex: Heinz Dip & Squeeze Ketchup). iv. Emphasis of the promoters in the industry is to build brand loyalty and give customers incentives to switch over to their brand (As Heinz has done in this case study by offering fr ee fried chicken with the dip and squeeze and earlier by offering free fries and ketchup in their mobile vans). There are many strategies that marketers use to manage their product’s life cycle.